Larimer County’s PSA Video About Kids & Gun Safety Is a Must-Watch

Too many kids in the Fort Collins, Loveland and Estes Park communities around Larimer County have admitted they can get a loaded gun. A Public Service Announcement (PSA) video about guns and kids, looks to bring those numbers down.

Larimer County Coalition Release "Be Awkward...Ask" PSA in August of 2025

The Healthy Kids Colorado Survey, a comprehensive survey on the health and well-being of young people, found that one in four students in Larimer County said that they could get their hands on a loaded gun without adult permission.

Sources for said gun could be from their own home, a friend, or a family member; that should put all parents on alert.

READ MORE: 12 New Gun Laws Began with the Start of 2025

The Larimer County Juvenile Gun Safety Coalition put out the PSA to get parents/adults out of their comfort zones when it comes to asking about other parents'/family members' firearm storage. According to Larimer County, the message has the backing of all Larimer County law enforcement agencies and all school districts in Larimer County.

From the Superintendent of the Estes Park School District:

Our top priority is keeping students safe, at school and in the community. The ‘Be Awkward… Ask’ campaign is a simple but powerful reminder that safety starts with honest and brave conversations..

In the PSA, a mom is shown doing all these things to protect her young daughter when the daughter is with her; then then mom [awkward to her] texts the parent of a playdate about their gun safety.