Loveland’s ‘Endless Garage’ – What Is It?

Loveland, Colorado, is getting a new business; what that business is, exactly, is hard to say.

People from across Northern Colorado and the region that are into exotic cars, bourbon and good food will making this place a destination. Are there that many enthusiasts of exotic cars to keep the establishment "on the road" for long?

They definitely have a neat logo: A sportscar in the shape of the "infinity" symbol. Endless Garage, in east Loveland is destined to become a hot topic of conversation when it opens.

What is Loveland's Endless Garage?

Coming to Loveland Yards, formerly The Outlets at Loveland, will be a more than 25,000 square-foot project called 'Endless Garage.'  Members of Endless Garage will have the opportunity to drive one of their 25+ exotic cars.

From what I understand, members will pay a five-figure yearly fee, where each month they'll have [x] amount of credits to use towards acquiring one of their exotic/sports cars (SUVs and ATVs as well) for a few days.

You choose your ride, they deliver that ride to you, you return it to them. Not being a member, myself, It's hard to understand it all.

• How far will they go to deliver the vehicle?
• How does the member get back home after dropping off a vehicle?
• How many members will  want to drive back to Loveland?
• Where are they keeping all these vehicles and such?

Pricey Restaurant Attached to Loveland's Endless Garage

Along with exotic/sports cars, and maintenance/detailing of exotic cars, Endless Garage will have a "reservations only" restaurant, "Driven." Digging around the restaurant's site, it looks like it is under the umbrella of a big chain of high-end restaurants.

One menu item is a Imperial Reserve American Wagyu NY Strip Loin, for $125. Wow.

On one hand it's great, because that's a lot of tax dollars coming into Loveland, but on the other hand, unless you're a member, you really don't know what's going on there.

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Imagine Planet Hollywood, only instead of memorabilia about movies everywhere, the place is about exotic cars. The restaurant will have gourmet food and a wide selection of fine bourbons. Again, Thomas Mangum eating a big steak with a bourbon.

RELATED: If Colorado Towns Were Cars, This is What They Would Be

From Justin Summers, the man behind the Endless Garage project:

 Our goal is to create an unparalleled destination where enthusiasts can immerse themselves in the world of exotic cars while enjoying exceptional dining experiences.