Boulder Company Makes 8 Unique Animal-Themed Ski Jackets

Skiing in Colorado brings in nearly $5 billion to the state's economy. Millions of people visit every year to hit our slopes and spend money; since 2020, some have been buying specialized $500 ski jackets made in Boulder.

Boulder Company Makes $500 Wild Animal-Themed Ski Jackets

People that love to ski spend a lot on their equipment: the perfect skis can make all the difference, cool goggles to help you see, gloves to keep your hands warm going down the slopes, and outerwear, such as ski jackets.

Maybe ski enthusiasts don't see spending $500 on a unique ski jackets as frivolous, like me; they probably see it as a way to stand out among all the other skiers out there. These folks probably see me as "crazy" for spending $20 for disc for disc golf.

Wildcoat Out of Boulder Got Help from 'Shark Tank'

According to the Denver Post, a businessman in Boulder would ski in a bear costume; that costume lead to creating his company, Wildcoat in 2020. Four years later, that company was selling $700,000 in these animal jackets.

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In 2024, he brought Wild Coat to the sharks on Shark Tank, and got a $300,000 influx in capital while giving up only 23% of the company, to shark Robert Herjavec.

Wildcoat Has Eight Different Styles

• Grizzly Bear
• Black Bear
• Panda Bear
• Polar Bear
• Buffalo
• Wolf
• Tiger
• Eagle (coming in fall of 2025)

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The jackets/coats cost $460 each. Of course, you don't necessarily have to wear them for only skiing; imagine the looks you'd get a Broncos game or watching your kids play football.