No, this passport won't give you access to visit places outside the United States... BUT it will give you the opportunity to enjoy some booze at a discounted rate.

Allow me to introduce you to your new best friend - the Colorado Liquid Arts Passport. The Colorado Liquid Arts Passport is a digital passport for consumers to redeem discounted beverages, tastings, merchandise, and other offers at breweries, wineries, distilleries, and cideries throughout the Centennial State.

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It's no secret that businesses nationwide, specifically in the restaurant/hospitality industries, were hit hard during the COVID-19 pandemic; following the statewide stay-at-home order that forced many of Colorado’s tasting rooms to close their doors last spring, leaders of trade associations representing local manufacturers of beer, wine, cider and spirits were looking for ways to help them reopen safely and bring the community back out to support local businesses.

The individual groups — the Colorado Brewers Guild, the Colorado Association for Viticulture and Enology, the Colorado Cider Guild and Colorado Distillers Guild – were each considering some sort of digital passport that would encourage consumers to try independent beverage makers. In the end, they joined forces to create a full roster of participating breweries, wineries, cideries and distilleries.

“The goal is to drive traffic to tasting rooms and help them in the recovery from the pandemic,” Shawnee Adelson, executive director of the brewers’ guild said. “We realize people aren’t just beer drinkers. So we wanted to give people the opportunity to try other craft tasting rooms.”

The passport, which debuted in April, is currently available for purchase in four different regions depending where you’re planning to explore. The Denver and the Cities pass, for instance, includes spots in Denver, Boulder, Fort Collins and the towns in between, while the Mountains and Mesas pass features places from Grand Junction to Durango.

The web-based passports are similar to a phone app and are eligible for use for either a five-day period ($10-$30) or over the course of 90 days ($25-$60), depending on how long you’ll be in the state.

Prices and offerings for the passports vary by region.

“We have created several different options that cater to locals and in-state travelers and tourists,” said Cassidee Shull, executive director of Colorado Association for Viticulture & Enology.

Learn more about the different passport options and grab your very own Liquid Arts Passport here.

See, there was some good that came out of the pandemic.

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