New Belgium Wants You To Choose Their Next Limited Edition IPA
I used to manage the social media feeds of a brewery, and I can tell you what the one thing beer fans want to do the most is:
Choose the next beer release.
When it comes to craft beer, we're passionate here in Northern Colorado and we know what we want. That's why this new initiative from New Belgium is so exciting.
NBB is now introducing Vote Voodoo: The Thirsty Games. This is a program where you, the avid beer drinker, can vote in a month-long online activation series that will help one specific limited edition IPA come out on top. Your options? Agent 77 and Captain Dynamite IPA.
Agent 77, according to the brewery, is:
"...neither shaken, nor stirred, and brewed with international Nelson Sauvin and Galaxy hops to create a fruity and floral IPA that’s as charismatic as it is citrusy. "
Whereas Captain Dynamite IPA is:
"...locked, stocked and fully hopped, and he’s here to drink beer and kick ass, and he’s all out of beer. This hazy IPA is juiced with Mosaic, Simcoe, and Cascade hops and exploding with tropical flavors and aromas. "
Get ready for The Thirsty Games...who will you vote for? Head here to vote and learn more.
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