Loveland has launched a great new branding statement to include Loveland's ever-expanding craft beer scene – ‘Love. Beer. Culture.’  Makes sense: It's LOVEland, we have Beer, and we have Culture! To help introduce the new branding, they have a passport/passbook for you to check out the city’s breweries to get free beer and then some free gear!

Loveland’s craft brewery scene has really taken off over the last four-five years. There are now EIGHT microbreweries in town: Big Beaver Brewing, Big Thompson Brewery, Buckhorn Brewers, Crow Hop Brewing, Grimm Brothers, Loveland Aleworks, Rock Bottom Brewery and Verboten Brewing.  The City of Loveland and Visit Loveland have launched a new brand for Loveland- Love.Beer.Culture., which takes what Loveland has been about- Love and Culture, and adds what’s new to the city- Craft Beer!

The brand will help promote the breweries and will help promote Loveland as being a craft-beer destination through Visit Loveland. To get the brand launched, they’ve put together a passport to celebrate Loveland’s award-winning craft beer culture! - The Brewery Passport.

What you do, is get a Brewery Passport. They’re free and available at the breweries or at the Loveland Visitors Center at Centerra. The passport has all of the Loveland breweries in it, with a place for those breweries to stamp. So, you go to each brewery and ‘SIP’ a beer and get a ‘STAMP’. Most of the breweries are offering a ‘buy a pint, get a pint’ with your visit as well!

Once you get all the stamps in the passport, ‘STOP’ into the Loveland Visitors Center to receive a free t-shirt or commemorative glass!  Sounds like a ton of fun! You get to check out ALL of Loveland’s breweries – hopefully with at least ONE friend, and then you get some gear! Also, it gives you a great reason to get out to the Visitors Center – it’s awesome!

The passport booklet also comes with a map (so that you can plan your route), tasting notes sections for each of the breweries, information on styles of beers and on styles of beer glasses, and tips from the Pros (to help you know what you’re doing!)

There’s more when you ‘SHARE’! Snap a picture of you and you, your friends or your experience while enjoying a Loveland craft-beer and post it to one of the city’s social sites – Facebook, Twitter, Instagram. When you post a picture, use the hashtag #LoveBeerCulture. Each month, they’ll draw out a winner to receive a free GROWLER of beer from one of the breweries!

Be sure to drink responsibly when you go to get your stamps, but definitely HAVE FUN, and spread the word!

Find out all the details with Visit Loveland!