Now, this is cool.

Everywhere you look in Colorado, there's a tattoo of a Colorado flag or of someone's dog. We love paying permanent tribute to the things we love, but what's the one thing Colorado loves more than anything?

Beer. Duh.

That was probably the thought process behind the latest contest from Voodoo Ranger, New Belgium's family of IPAs. To celebrate the release of the new Juicifer IPA, New Belgium asked its drinkers to submit their best tattoo art and out of 600 entries, 4 were selected to get their designs tattooed on their bodies forever. Check out the video below:

We love the fact that New Belgium helped these Colorado folks get an unforgettable experience, and a tribute to the brew they love the most.