End Of An Era? No More Bud At Colorado’s Budweiser Events Center

It's truly the end of an era as the Budweiser Events Center in Loveland, Colorado, will be re-branding as the Blue Arena next month. The Budweiser name isn't the only thing going away from the arena though...

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No More Budweiser Beer At Budweiser Events Center (Blue Arena)

It was announced over the summer that after 20 years, the Budweiser Events Center in Loveland, Colorado, would no longer be. Eagle Rock Distributing Company elected not to renew its partnership with Northern Colorado's most famous arena, and the naming rights were sold to Blue Federal Credit Union. Beginning this October, the Bud Events Center will now be known as the Blue Arena, but the name isn't the only thing that Budweiser lost.

Blue Arena Partners With Coors And High Country Beverage As New Beer Sponsor

After the name changes were made official, Eagle Rock, our local Bud distributor in Northern Colorado,  and High Country Beverage, our local Coors distributor, both had an opportunity to lock down the official beer partner of the new Blue Arena. It was decided that High Country Beverage would become the official Malt Beverage Partner of the new Blue Arena (formerly the Bud Events Center), and that Coors Light would become the official beer of the Colorado Eagles. In regards to the new partnership, Eagles President, Ryan Bach, said:

We are tremendously excited to welcome High Country Beverage to our home arena and into the Colorado Eagles family of partners. Our fans are going to love the new offerings that this partnership will bring, with a primary focus being placed on enhancing their gameday experience. With a long list of fantastic brands, High Country Beverage will deliver the best in both quality and variety to our fan base.

One of the changes will be the former "Bud Light Balcony," or as it's now known, the "Voodoo Ranger Lounge."

Enjoy the new Voodoo Ranger Lounge as well as all of the other spectacular Blue Arena upgrades on Opening Night, October 20th, as the Colorado Eagles take on Grand Rapids. Go Eagles!  Speaking of the awesome new Blue Arena upgrades...