Flu Season or Inability to Adapt to Fall and Winter Elements and Stress?

I get so annoyed that there is a "flu season". Many large companies profit off of this "season". In the natural health world, many believe it is not a season, rather the bodies response to all the factors at this time of year like, stress (holidays), lack of sun, increased sugar intake (holidays) and other stuff. What do you think?

In a conspiracy theorist moment I could ask "what if flu season is just another way large companies are making money off of our poor health? Maybe they have closed-door meetings with large retailers who push holiday buying (stress) and holiday treats and the sale of cough syrups and tissues." Probably not that organized, but perhaps we should think about ways to normalize this time of year, so that our bodies are not sent into shock, resulting in a "flu season".