Thrillist Says This is Colorado’s Most Important Food Innovation
That's high praise: The MOST important food innovation. Nope. It is not Rocky Mountain Oysters. Say, what?
Innovation. Doing a given thing, differently. A breakthrough. A 'Wow, who'd have thought of that?' We get it. Applying the term to food seems... innovative.
Anyhow, Thrillist is out with a new list of the most IMPORTANT food innovations from every state. Like we're curing cancer by curing pork. I digress..
According to Thrillist, Colorado's CHIPOTLE MEXICAN GRILL is the MOST IMPORTANT food innovation.
Until Thrillist spelled it out for me, I didn't get it. It's a burrito place, right?
Wait. Here's why: These guys, 25 years ago in Denver, are the ones who STARTED the 'assembly line' way of preparing your burrito/dish. Sure, you see EVERYBODY doing it that way now...Because of Chipotle. Doing a certain thing [making burritos] different. Innovative. Boom.
Congrats, Amigos!
See what other foods Thrillist chose HERE!
Rocky Mountain Oysters would be on a list of 'Most tasty but feared foods across the U.S.'