Have You Heard That ‘Super Sure’ is Coming to Colorado? – Here’s What We Know About It

Being a Colorado radio station that does rely on advertising, even we find ourselves looking at the radio and saying, "what the heck are they talking about?" as we drive around listening to the radio in Northern Colorado. Sometimes, that's the beauty of advertising: Teasing the product; but not actually talking about it.

When we write stories for our websites/apps, we're often told, "write about what's on YOUR mind," and "write what people are talking about." I can't be positive that a lot of people are talking about it out loud, but there must be an amount of radio listeners frustrated with the fact that Supersure doesn't say exactly what they do in their commercials.

"A seismic shift is coming, it's time to get Supersure. Not kinda sure, not pretty sure, not a little sure, but Supersure."

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What is Supersure That's Advertising a Lot in Colorado?

I enjoy "getting to the bottom of things;" finding out what others might be wondering, as much as I am. I heard their advertising line many times at the end of 2025 and figured if I was looking into it, others would be interested too. Supersure is about small business insurance. If you go to their site, you'll see that currently, they only operate in Florida. If you submit "Colorado," they let you know that they "hope to reach [your state] soon."

With the amount of advertising they're doing, they must be planning on expanding into other states in 2026, such as Colorado. Maybe that is the "seismic shift" they're referring to: instead of just Florida, they're going nationwide. I don'' know. I can tell you what they say that they do:

Supersure connects smart technology with real specialists to match your business to appropriate coverage options, providing better support and optimization along the way.

It sounds like they can do a lot of things, "under one roof" that many small business do with several agencies: Health insurance, workers' comp., liability, etc.